Louis Vuitton is the luxury brand most resold online (yes, it’s reuse, so it’s a sustainable practice)

Louis Vuitton is the most resold luxury brand with a massive 387,098 online resale listings

For many of us, purchasing items directly from luxury fashion brands is out of reach and completely unsustainable. However, with recent reports suggesting that reselling and thrifting has grown 21 times faster than the actual retail apparel market, a window of opportunity has arisen for those of us who want to fill our wardrobes with luxury fashion items.

Interested in this, SaveOnEnergy.com/uk wanted to find out which luxury fashion brand is the most resold online. The team reviewed 20 of the most popular luxury fashion brands and investigated their current listings on five of the most popular reselling platforms: Depop, eBay, ASOS Marketplace, Etsy and Vestiaire Collective. Each brand’s total listings were added together which then allowed them to rank the fashion brand that is the most resold. 

And the winner is (that is the most resold online luxury brand)

Louis Vuitton is the most resold luxury brand With a massive 387,098 online resale listings, Louis Vuitton is the most resold luxury brand online. At second place, behind LV there’s Gucci with  345,109 resale listings. These brands are followed by Off White, Prada and Chanel.

Here the top 10 most resold luxury brands:

RankBrandTotal resale listings
1Louis Vuitton387,098
8Dolce & Gabbana135,828

The love for the classic LV logo is something that cannot get enough of and people buy not just bags, but also belts and silky shirts. Coming in second is Gucci and third Off-White the fashion brand founded in 2013 by Virgil Abloh – the brand has catapulted itself to the summit of the luxury fashion world due to the growing market for luxury goods amongst younger consumers and the demand for streetwear-. Finally Prada and Chanel with their quality and sophisticated design come after the other luxury brands.


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